Definition
Some areas where members have identified that a value might be put on business benefits of a CCI activity include:
- Employees (Savings on training and/or recruitment, the value of improved staff performance)
- Media coverage (Value of press coverage)
- Customers (Increased customer satisfaction, retention, new business)
- Government and regulators (Increased planning permissions granted, reduced fines)
- Operational savings (Cost reductions for plant closures, reduced vandalism)
- Suppliers (Value of supplier relationships where CCI is a selection factor)
- Investors (Cost reductions through risk management)
- Revenue (Cause related marketing revenues)
If you are able to put a value to one of these, or any other benefit that the activity has brought to the business, please provide details
